News
Yamaha Promo

Yamaha Marine’s “Why Wait for Spring” fall savings event gives customers three great opportunities to add value to new, eligible Yamaha four-stroke outboards purchased from Oct. 13, 2020 through Nov. 24, 2020. “Interest in boating continues to climb and this promotion builds in great value with purchases of Yamaha outboards from 2.5- to 350-horsepower models,” said Dale Barnes, Division Manager, Marketing and Communications, Yamaha Marine Engine Systems. “For customers already planning for next year’s boating season and eyeing Yamaha’s most…

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Ibex Innovation Awards

The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) honored Yamaha Marine with IBEX® Innovation Awards in two categories for 2020. Yamaha’s Helm Master EX, the industry’s first fully integrated control system designed for single outboard applications, won in the outboard motor category and its Phase Angle Control Charging System won in the electrical systems category. The awards were presented at the Opening Session and Awards Presentation. Five BWI judges with various technical backgrounds in boating selected the new…

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Yamah Outboard Repower

The “Get in the Hunt” offer from Yamaha Marine gives customers continued incentive to purchase new Yamaha four-stroke outboards between Sept. 15, 2020, and Nov. 6, 2020. “Low interest rates for an extended period of time make buying now an easy decision for many repower customers,” said Dale Barnes, Division Manager, Marketing, Yamaha Marine Engine Systems. “With this offer, there’s no stopping customers from enjoying the fall season on the water.” “Get in the Hunt” applies to eligible, new Yamaha…

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Yamaha Saltwater Boat

Yamaha Marine today introduced CommandBlue™, a philosophy that represents the company’s commitment to move engineering development into the realm of the customer, ultimately delivering products that are easier to use and create greater satisfaction and confidence on the water. “As we approach future product concepts, it’s important that we stay focused on what our customers want on the water,” said Mark Tracy, General Manager, Marketing and Sales, Yamaha Marine Engine Systems. “CommandBlue drives product development through fresh thinking from a…

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BRP Logo

BRP announced today it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products. We will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. Our Sturtevant, WI, facility, will be repurposed for new projects to pursue our plan to provide consumers with an unparalleled experience on the water. We remain committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition…

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