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Yamaha Motor Corporation, U.S.A. today announced a strategic alliance with Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions. It is Yamaha’s most recent step to reinforce CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water. Siren was chosen for its track record of advancing practical applications in marine IoT through thoughtful innovation…

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Angler hooks fish

Yamaha Marine announced the expansion of Power Pay, a contingency program that provides a cash bonus to Yamaha anglers who place in sanctioned salt and freshwater tournaments. For the 2021 season, Yamaha adds 68 new competitive fishing events, enhances the payout bonus amounts and broadens the eligibility requirements to eligible anglers who own a Yamaha outboard with a warranty start date within the 60 months prior to registering for Power Pay. “The rules no longer require Power Pay anglers to…

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Yamaha Boat Motors

Yamaha Marine kicks off 2021 with brand new product offerings including updated V6 Offshore outboards that combine new benefits with a reliable performance legacy. The new F250 and F300 V6 Offshore Digital Electronic Control (DEC) models boast built-in Digital Electric Steering (DES), Thrust Enhancing Reverse Exhaust (TERE) and other XTO Offshore®-inspired features. “The new, updated F300 and F250 4.2-liter V6 Offshore outboards now have many of the benefits previously only available on the XTO Offshore. Combining a high performance, big…

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Yamaha Promo

Yamaha Marine’s “Why Wait for Spring” fall savings event gives customers three great opportunities to add value to new, eligible Yamaha four-stroke outboards purchased from Oct. 13, 2020 through Nov. 24, 2020. “Interest in boating continues to climb and this promotion builds in great value with purchases of Yamaha outboards from 2.5- to 350-horsepower models,” said Dale Barnes, Division Manager, Marketing and Communications, Yamaha Marine Engine Systems. “For customers already planning for next year’s boating season and eyeing Yamaha’s most…

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Ibex Innovation Awards

The National Marine Manufacturers Association (NMMA®) and Boating Writers International (BWI) honored Yamaha Marine with IBEX® Innovation Awards in two categories for 2020. Yamaha’s Helm Master EX, the industry’s first fully integrated control system designed for single outboard applications, won in the outboard motor category and its Phase Angle Control Charging System won in the electrical systems category. The awards were presented at the Opening Session and Awards Presentation. Five BWI judges with various technical backgrounds in boating selected the new…

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