News
Yamaha Saltwater Boat

Yamaha Marine today introduced CommandBlue™, a philosophy that represents the company’s commitment to move engineering development into the realm of the customer, ultimately delivering products that are easier to use and create greater satisfaction and confidence on the water. “As we approach future product concepts, it’s important that we stay focused on what our customers want on the water,” said Mark Tracy, General Manager, Marketing and Sales, Yamaha Marine Engine Systems. “CommandBlue drives product development through fresh thinking from a…

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BRP Logo

BRP announced today it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products. We will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. Our Sturtevant, WI, facility, will be repurposed for new projects to pursue our plan to provide consumers with an unparalleled experience on the water. We remain committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition…

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Yamaha Outboards

Yamaha Marine’s new “Repower with Reliability” promotion gives consumers more great reasons to choose Yamaha four-stroke outboards this season. Yamaha Marine’s “Repower with Reliability” promotion give customers the opportunity to put zero down, make zero payments and pay zero interest for 180 days when they purchase eligible Yamaha four-stroke outboards. Yamaha Marine’s “Repower with Reliability” promotion give customers the opportunity to put zero down, make zero payments and pay zero interest for 180 days when they purchase eligible Yamaha four-stroke…

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Spring Into Savings

Yamaha Marine announced today the “Spring Savings” outboard sales event. Valid from May 15, 2020, to June 15, 2020, the promotion provides consumers one of two sales incentives depending on the model purchased. Yamaha Marine’s “Spring Savings Sales Event” gives customers two great ways to build in value when they purchase new, eligible, select Yamaha four-stroke outboards. See terms and conditions for complete detail. “The ‘Spring Savings Sales Event’ gives customers four weeks of opportunity to build in value with…

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Yamaha Rightwaters

On March 7, 2020, B.A.S.S.® made an unprecedented move to name three individuals, Bill Frazier, Barb Elliott and Jake Davis, Conservation Directors of the Year. Recognized for their outstanding service and leadership to their state, region or the B.A.S.S Nation, Frazier, Elliott and Davis accepted the honors during the B.A.S.S. Conservation Summit Awards Banquet, sponsored by Yamaha Rightwaters, which took place in conjunction with the 50th Anniversary of the Bassmaster Classic®. “During uncertain times like these, the outdoors represents occasions…

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