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Yamaha Rightwaters

On March 7, 2020, B.A.S.S.® made an unprecedented move to name three individuals, Bill Frazier, Barb Elliott and Jake Davis, Conservation Directors of the Year. Recognized for their outstanding service and leadership to their state, region or the B.A.S.S Nation, Frazier, Elliott and Davis accepted the honors during the B.A.S.S. Conservation Summit Awards Banquet, sponsored by Yamaha Rightwaters, which took place in conjunction with the 50th Anniversary of the Bassmaster Classic®. “During uncertain times like these, the outdoors represents occasions…

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Mercury Marine Outboard

Mercury Marine, the world leader in marine propulsion and technology has been awarded a 2020 Red Dot Design Award for the V-6 and V-8 FourStroke and V-8 AMS Verado outboard engines.  The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design.  Mercury won the award in partnership with Designworks, a BMW Group Company, Mercury’s long-time product design partner. “We are honored to be given a Red Dot Design award,” said Chris…

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Angler using Yamaha Motors

Yamaha Marine is announcing the continuation of its “Reliable Choice Sales Event” outboard retail promotion through April 30, 2020, to give consumers additional opportunities to save. “The disruption in the market caused by the spread of the COVID-19 virus made it harder for customers to take advantage of the ‘Reliable Choice Sales Event’ outboard retail promotion during March,” said Dale Barnes, Division Manager, Marketing, Yamaha U.S. Marine Engine Systems. “With this extension, customers now have until the end of April…

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Mercury Outboard Motor

For the second straight year, Mercury Marine displayed a record number of engines at the Miami International Boat Show – in 2020, showcasing 115 engines more than any other outboard manufacturer at the show.  This marks four consecutive major Florida saltwater boat shows where Mercury had not only record share, but more engines than any other manufacturer on display.  Mercury also set records at both the 2018 and 2019 Ft. Lauderdale International Boat Show. With the 450R on display in…

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Saltwater boat with Mercury Motors

As Mercury Marine employees pack up boats and exhibit materials on the heels of a successful Miami International Boat Show, the company’s marketing team will also be packing up some additional “hardware” to bring home. During the show, the Marine Marketers of America (MMA) honored Mercury Marine with three 2019 Neptune Awards for Marine Marketing Excellence. “This is icing on the cake. At a Miami International Boat Show that featured more Mercury outboard engines in exhibits and on the water…

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