Americans are more conscious than ever about properly disposing of and recycling non-reusable plastic. The recreational fishing industry wants anglers everywhere to apply this same habit to the proper disposal of soft plastic baits. In an effort to keep our fisheries and lakes, rivers and streams clean and free of used soft plastics and other litter, the American Sportfishing Association (ASA), through its Keep America Fishing angler advocacy program, created the Pledge to Pitch It campaign. Established in 2015, the…