News
Plano Case

Plano has expanded its popular Stealth EVA storage line to include long guns. The new expanded selection utilizes the same extremely lightweight EVA foam as the recently launched pistol and bow cases but offers outdoor-goers new rifle and shotgun storage solutions. The EVA material is a common and trusted storage solution across a multitude of product categories and is a unique hybrid option between soft and hard cases that features much higher protection and durability than soft cases yet keeps…

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Pro Angler Jeff Gustafson

June on Texas’s Lake Ray Roberts could hold a lot of options for anglers fishing the 2021 Bassmaster Classic. Off-shore structure could be key, but it’s Texas, and the shallows and the shorelines could produce a world championship-clinching bass on any cast. While a variety of techniques could factor into this year’s Classic, quick and easy access to the entire tackle collection is going to be key for pros to remain efficient. Plano’s acclaimed EDGE boxes give Classic qualifiers Seth…

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Pure Fishing Logo

Pure Fishing Inc., the world’s largest fishing tackle company, announces the close of its purchase of Plano Synergy Holdings Inc., effective today. As part of the closing of this purchase, Pure Fishing also announces it has closed the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors, the leader in the enthusiast hunting, sport shooting, and rugged outdoor market, also effective today. Pure Fishing will retain ownership of the iconic Plano and Frabill brands to complement the company’s…

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Pure Fishing Logo

Pure Fishing Inc., the world’s largest fishing tackle company, today announced that it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc. The purchase will include Plano Synergy’s 15 preeminent brands, which specialize in tackle storage, catch management, hunting accessories and archery. This acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners. “We are excited to welcome the iconic Plano and other brands into our industry-leading portfolio of Outdoor brands. These are storied…

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