News

Upstart product developer Brian McKinnon is the new king of ICAST after Pacbak, a self-designed portable cooler and vacuum sealer out-dueled more than 900 entries in the New Product Showcase and some of the biggest brands in fishing. Three weeks ago, the 38-year-old from Anchorage, Alaska was still scrambling to find a spot on the show floor in Orlando. Ultimately, he landed with a 10×10 booth tucked away on the outer edges of the Orange County Convention Center for ICAST…

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Last night, the ICAST 2022 “Best of Category” winners were announced during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. The recreational fishing industry’s brightest stars gathered beneath the stage lights to see which products would carry home one of the coveted ICAST awards selected by credentialed buyers and media at the industry’s largest trade show. “The nice thing about these awards is that they are accolades from your peers,” said the American Sportfishing Association’s (ASA) Chairman Jesse…

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New for 2022, Big Bite Baits is launching our exclusive Scentsation line of soft plastics. Scentsation was developed after numerous requests from the Big Bite pro angler team and consumers for a soft and buoyant soft plastic, that was infused with a powerful fish attracting scent that would be more effective for wary fish with greater scent susceptibility.  The Big Bite production team initially began working with a 30-year PhD chemist for months to develop this proprietary formula with greater…

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Fish finder on boat

With everyone having the “supply chain jitters,” even folks in leadership positions are suggesting to shop early this year. With that in mind, we wanted to share some premium presents long before Black Friday. Raymarine Element HV Sonar/GPS Combo The Element™ CHIRP Sonar / GPS series from Raymarine gives anglers the upper hand when hunting for fish and their habitat. Delivering the sharpest view of the underwater world, Element’s HyperVision™ 1.2 megahertz sonar technology, turns up the resolution of DownVision,…

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