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Pure Fishing Inc., the world’s largest fishing tackle company, announces the close of its purchase of Plano Synergy Holdings Inc., effective today. As part of the closing of this purchase, Pure Fishing also announces it has closed the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors, the leader in the enthusiast hunting, sport shooting, and rugged outdoor market, also effective today. Pure Fishing will retain ownership of the iconic Plano and Frabill brands to complement the company’s…

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Pure Fishing Logo

Pure Fishing Inc., the world’s largest fishing tackle company, today announced that it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc. The purchase will include Plano Synergy’s 15 preeminent brands, which specialize in tackle storage, catch management, hunting accessories and archery. This acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners. “We are excited to welcome the iconic Plano and other brands into our industry-leading portfolio of Outdoor brands. These are storied…

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Santa Hat

From the first time they sink an earthworm beneath a red-and-white bobber, anglers everywhere dream of setting a world record. This Christmas season, iconic fishing brand Ugly Stik is giving them their chance. The Ugly Stik World’s Largest Santa Claus Bass Tournament, set to take place Saturday, December 12 on North Carolina’s Lake Norman, will give anglers the opportunity to set a world record for the largest bass tournament comprised of anglers competing in Santa Claus costumes. The event, which will…

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Pro Angler Jordan Lee Holding Trophy

Abu Garcia® and Berkley® Pro Angler Jordan Lee is the 2020 Major League Fishing (MLF) Bass Pro Tour Angler of the Year, capturing the tour’s points champion at the final tour stop of the season in Sturgeon Bay, Wisconsin. Lee finished fourth overall in the final event, propelling him to the points championship. At just 29 years old, Lee has had an impressive career that most seasoned veterans can only dream of, and this season was no exception. Even with…

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Pure Fishing Logo

Pure Fishing is proud to support the efforts of the Congressional Sportsmen’s Foundation (CSF) and other conservation partners in encouraging individuals and families to enjoy the outdoors while practicing #ResponsibleRecreation. CSF, along with other conservation organizations, recently launched the #ResponsibleRecreation campaign as an effort to encourage Americans to responsibly enjoy outdoor recreation while adhering to COVID-19 public health practices and natural resource stewardship principles. Whether participating in hunting, fishing, recreational shooting or other outdoor opportunities, these activities support mental and…

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