News
Scatter Rap

There are some days where you want to break up the routine and try something completely new. Where you feel like being a disruptor. When you want to break on through to the other side. Zig when others are zagging. For those days, tie on a Scatter Rap®. With its unique custom Scatter Lip, the Scatter Rap® Minnow swims with an erratic and evasive sweeping action – perfectly mimicking vulnerable baitfish. Some anglers, like Tom Boley, say the Scatter Rap…

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Your time to fish is precious. So that means, from time to time, you’re going to encounter a summer day where it’s cold and maybe windy. And the water temperature has dropped maybe as much as 10 degrees. Ugh. Don’t throw in the towel just yet! Because we are anglers first at Rapala®, we anticipated days like this. And we have a solution for you. The ever-reliable Husky Jerk®, another Rapala classic. The secret sauce of the Husky Jerk Series…

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There are times when you’d like to enjoy a meal out of your catch. Maybe you’ve caught a bunch of crappies, a few walleye, a perch, or some channel catfish. Whatever you enjoy, there’s just something satisfying about cooking up the catch that you personally caught. However, before you pull out your grandpa’s favorite fish batter recipe, there’s just this one little step that you’ll need to take care of. Yep, you guessed right, someone (probably you!) needs to clean…

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RipStop Sale

For just a few hours, turn off the news. Turn off the social media. Put the to do list to the side. Because what you need is a few hours of rip-roaring fun. Heart-stopping, fast-charging, rip-‘em-up bites that will have you giggling like a little kid again. If you haven’t met the Rapala RipStop® yet, let us tell you, you are in for a treat. Largemouth bass, smallies, redfish, snook – fish that like a good chase – just can’t…

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VMC Jigs

There’s no end to the versatility that VMC® jigs offer. Ice fishing for catfish in Kansas. Open water vertical jigging for deep water walleye in June. You name it, VMC® has it: darter and tube jigs, hair jigs, ned rig jigs, panfish jigs, shaky jigs, swimbait jigs, swinging jigs, tungsten jigs, underspin jigs, walleye jigs, wacky jigs, glidefish jigs, ice fishing jigs. No matter what you fish for – walleye, bass, panfish, trout, catfish, pike, etc. – VMC® has you…

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