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Zack Swanson

Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King, Zebco and Quantum as Sr. Vice President of Brand Management. Swanson joins the Rather family following a career spanning over two decades at Rapala VMC Corporation, where he served as Vice President of Sales and General Manager.  While shepherding the team at Rapala, Swanson also served the broader industry as…

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Rather Outdoors Logo

Rather Outdoors is pleased to welcome ten members to the Pro Teams of Strike King Lure Company and Lew’s.  These ten join the ranks of one of the most accomplished rosters in professional competitive fishing. First, Strike King announces that Major League Fishing pro Brent Chapman will join the team in 2022.  The Kansas native is the 2012 Bassmaster Elite Series Angler of the Year, with four first place Major League Fishing victories and an impressive 36 Top Ten career finishes. Major…

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