News
Angler fishing in sunset

Fifty-five million Americans age 6+ went fishing in 2020 according to preliminary data from the Recreational Boating & Fishing Foundation’s (RBFF) 2021 Special Report on Fishing. These 5 million new and returning anglers, who are younger, more diverse and live in urban areas, represent 10% growth in fishing participation in 2020. In addition to overall participation gains, RBFF saw substantial gains in key segments for growth including youth, women and diverse audiences. “Fishing, like all other outdoor activities, clearly benefited…

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RBFF Logo Resized

Today the Recreational Boating & Fishing Foundation (RBFF) announced the receipt of grant funds to help increase angler and boater participation through digital marketing. The funds come from the Association of Fish & Wildlife Agencies’ (AFWA) Multistate Conservation Grant Program (MSCGP). The grant funds come at an important time when more Americans than ever are completing transactions online – from groceries to cars and everything in between. In fact, e-commerce sales are expected to reach $4.2 trillion by the end…

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RBFF Logo Resized

Today the Recreational Boating & Fishing Foundation (RBFF) announced the addition of two new members to its Board of Directors. Ellen Bradley, National Marine Manufacturers Association (NMMA) Chief Brand Officer and Bob Ziehmer Bass Pro Shops Senior Director of Conservation, will bring a wide range of expertise as RBFF pushes for its 60 in 60 goal. “With the challenges the boating and fishing community are facing right now, it’s important to bring the entire industry together under common goals and…

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Women with hooked bass

The fishing and boating community has drawn in more women than ever before, yet fewer than 1 in 5 female participants see themselves represented on the water, according to the latest Special Report on Fishing from the Recreational Boating & Fishing Foundation (RBFF). In response, RBFF’s Take Me Fishing™ brand is dedicating its presence at the 2020 Progressive Miami International Boat Show — held Thursday, Feb. 13 through Monday, Feb. 17 at the Miami Marine Stadium — to its #WomenMakingWaves…

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Angler fishing on beach

The Recreational Boating & Fishing Foundation (RBFF) today announced the 2020 grantees for its George H.W. Bush Vamos A Pescar™ Education Fund, the fifth round of grants since the Education Fund launched in 2014. The funding will help 16 programs in 12 states bring fishing and boating experiences and conservation education to Hispanic families. The Education Fund awarded more than $100,000 in total grant monies to 16 fishing and boating programs in 12 states. With matching grant funds being put…

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