News

New for 2022, Big Bite Baits is launching our exclusive Scentsation line of soft plastics. Scentsation was developed after numerous requests from the Big Bite pro angler team and consumers for a soft and buoyant soft plastic, that was infused with a powerful fish attracting scent that would be more effective for wary fish with greater scent susceptibility.  The Big Bite production team initially began working with a 30-year PhD chemist for months to develop this proprietary formula with greater…

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Pro Angler David Walker Lands Bass

“Even after fishing this amazing bait material for over a decade, we’re still exploring its outer limits and discovering new ways to rig and fish it,” suggests renowned tournament angler, David Walker, among the first to experiment with the new generation of super plastics. Legendary angler and bait designer Drew Reese, who fished the very first Bassmaster Classic, describes it this way: “ElaZtech baits exhibit the underwater angle all lure companies have been trying to achieve since the early 1900s: to…

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Sixteen months ago, Z-Man hatched an interactive, fan-fueled bass bait project. Perhaps for the first time in lure-making history, we gave anglers the chance to offer ideas and inspiration and help design a new ElaZtech® bait from inception to completion. Via a behind-the-scenes YouTube series, social media posts and fan interaction, Z-Man invited you into the circle of trust. We took an idea from concept and raw sketches to prototype and ultimately, a fully realized surface-kicking amphibian. Fan commentary, interaction…

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Pitch It

Americans are more conscious than ever about properly disposing of and recycling non-reusable plastic. The recreational fishing industry wants anglers everywhere to apply this same habit to the proper disposal of soft plastic baits. In an effort to keep our fisheries and lakes, rivers and streams clean and free of used soft plastics and other litter, the American Sportfishing Association (ASA), through its Keep America Fishing angler advocacy program, created the Pledge to Pitch It campaign. Established in 2015, the…

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