News
Angler Setting the Hook

Reel up the slack and get ready; the St. Croix Black Friday/Cyber Monday Sales Event starts 7:00 AM CDT on Friday, November 26 and runs through 7:00 PM CDT on Monday, November 29. Online shoppers at stcroixrods.com can set the hook on special deals on a limited quantity of retired, high-performance St. Croix BassX rods, along with great deals on St. Croix hats and tees. Whether you’ll be out on the water or lounging on the couch, be prepared to…

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Angler reeling in Smallmouth

St. Croix Rod, handcrafters of the Best Rods on Earth® for nearly 75 years, announces the promotion of prior Product Manager, Ryan Teach, to Brand Manager. Teach began working in his new position at St. Croix in Park Falls, Wisconsin on November 1. Having earned undergraduate degrees in business management and product marketing, as well as a Master’s degree in organizational development, Teach left a solid career with a Fortune 500 company and literally knocked on St. Croix’s front door…

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Ice Fishing Setups

In northern climates, long rods and long casts will soon give way to hardened surfaces and vertical presentations with short sticks as impassioned anglers try to pull a host of fish species through holes in the ice. But simple sticks they’re not. Growing numbers of ice anglers expect to take full advantage of new materials, improved ergonomics, advanced construction methods, and ice-specific componentry to give them the upper hand in their personal hardwater pursuits. More than ever, fishing tools that…

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Angler Casting to smallmouth

New Berlin, Wisconsin angler, Bill Schultz, began keeping a fishing log in 1992 when he got back into fishing. It began as a simple and practical way to keep track of the details surrounding his days on the water. What began 29 years ago as a tool to help him become a more effective angler has grown to become a voluminous tome today. Somewhere along the way, Schultz’s competitive nature – spawned from his collegiate swimming career at the University…

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Kayak Angler Wins Championship

The 2021 YakAttack Kayak Bass Fishing (KBF) National Championship presented by Torqueedo took place in the big-bass waters surrounding Shreveport-Bossier City, Louisiana last weekend. In addition to the championship title for the prestigious three-day tournament itself, at stake were final bragging rights and top prizes for the KBF Top Team Cup Challenge; the FishUSA KBF Challenge Series Championship powered by Dakota Lithium; and the Realtree Fishing KBF Trail Series Championship presented by DeeZee. Massive fish caught during pre-fishing provided an…

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