News
Fish More, Worry Less Giveaway

If there’s a silver lining inside the dark cloud of the COVID-19 pandemic, it’s that recreational fishing participation in the United States is up. By some estimates, our ranks have grown between 8 and 10 million since the start of 2020. That’s a whole lot of new anglers adopting our mantra of Fish More, Worry Less. Of course, organized efforts by groups like the Recreational Boating & Fishing Foundation (RBFF), American Sportfishing Association (ASA), National Marine Manufacturer’s Association (NMMA) and…

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St. Croix Angler Casts Lure

Pick up any St. Croix fishing rod and you’ll quickly realize it’s something special. Lightweight and balanced, perfectly aligned and beautifully finished, these rods just feel right in the hands. From the second you lay the grip across your palm and feel the insignificant weight balance across your fingertips – before you even cast them – they seem full of potential and uniquely crafted to provide advantages on the water. Then you cast them. You see the accuracy; feel the…

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In an era when so many awards are handed out for simply showing up, some honors still mean something. The International Convention of Allied Sportfishing Trades’ (ICAST) New Product Showcase Awards recognize the best new fishing products in multiple categories each year. Voted on by attending product buyers and members of the sportfishing media, these “Best of Category” awards represent the pinnacle of achievement in the fishing tackle industry and are fiercely competitive. Winning one of these prestigious awards isn’t…

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Angler Releasing Bonefish

There’s a lot to see at St. Croix’s booth during this week’s ICAST Online, including the company’s headlining New Product Showcase entries… NEW Legend Xtreme in the Freshwater Rod category, NEW Mojo Inshore in the Saltwater Rod category, and the NEW CCI EYE RAISER in the Ice category. But there’s so much more coming from St. Croix for 2021. Here’s the full rundown you’ve been waiting for. NEW St. Croix Legend Xtreme Freshwater Series Building on the historic and wildly…

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Mojo Rods

Life on Earth evolved in the salt. The Best Rods on Earth® – for the salt or elsewhere – evolve in Park Falls, Wisconsin, USA. Witness the evolution of inshore fishing-rod technology and design at ICAST 2020 Online, where St. Croix unveils its completely reimagined Mojo Inshore Series for the benefit of coastal anglers around the world. Headlined by the powerful and lightweight 7’9” extra-heavy power, moderate-fast action JIC79XHMF model, innovative NEW Mojo Inshore rods deliver more sensitivity, more durability,…

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