News

St. Croix has been handcrafting the Best Rods on Earth® for over 70 years. These four words are much more than a simple marketing slogan; they’re a guiding affirmation that reminds, encourages, and empowers every St. Croix team member to remain angler driven – every day and in all they do. Simply stated, it means St. Croix’s pride and satisfaction as a company is only measured by an angler’s pride and satisfaction with the products it makes. St. Croix employs…

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Angler lands Brown Trout

Different anglers have different passions. Just as a tournament bass angler wages his or her weekend wars with an arsenal of 12 or more rods rigged and ready for any conceivable presentation the conditions may demand, a self-described trout bum demands a rack of versatile, high-performance rod options. Consider St. Croix’s popular Trout Series. Introduced in 2013, the light-line centric collection answered the call of passionate anglers demanding rod choices designed with the lengths, powers, and actions that combine to…

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St. Croix Customer Appreciation

People everywhere are getting back to the things they love. But, for some folks – like anglers – the fun never stopped. St. Croix invites all anglers to join one another in celebration of fishing as Customer Appreciation Day returns to an in-person format at the St. Croix Factory in Park Falls, Wisconsin, Saturday, June 19. At St. Croix Rod, we’ve been celebrating anglers for 74 years by putting them at the heart of everything we do. “Customer Appreciation Day…

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Angler Battling Saltwater Fish

During this month’s angler education campaign, we’ve discussed how length, power, and action combine to define the basic performance characteristics of a fishing rod. We’ve also heard specific rod-selection recommendations from our freshwater bass, panfish, walleye, and musky experts. This week we look toward the salty side of angling, asking our pros the same annoying question: If you could carry just one rod, what would it be? “That’s such a difficult question to answer,” says striper specialist, Rob Radlof, renowned…

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Fishing Guide

The past fifteen months have created unprecedented challenges for people around the world. Here in the U.S.A., relief for most individuals and families struggling with the economic hardships of the coronavirus pandemic has been available in varying forms. Now, as vaccinations increase and restrictions loosen, governments at all levels face the sad challenge of undoing the financial disincentives they’ve created that are keeping some Americans from going back to work. Of course, many Americans never wanted to stop going to…

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