News
Rather Outdoors Logo

Rather Outdoors is pleased to welcome ten members to the Pro Teams of Strike King Lure Company and Lew’s.  These ten join the ranks of one of the most accomplished rosters in professional competitive fishing. First, Strike King announces that Major League Fishing pro Brent Chapman will join the team in 2022.  The Kansas native is the 2012 Bassmaster Elite Series Angler of the Year, with four first place Major League Fishing victories and an impressive 36 Top Ten career finishes. Major…

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Strike King Big Bass Challenge

The teams at Strike King and Lew’s are excited to announce the return of this fan favorite tournament series, formatted for family-friendly competition and designed for anglers of all ages and skill levels. 2022 will be bigger and better than ever featuring more tournaments, bigger payouts and greater opportunities to win. “Last year we welcomed over 600 competitors to the Strike King Big Bass Challenge weigh-ins and gave away over $40,000 in awards and prizes.  We are gearing up for…

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Angler Jordan Lee Casts Fishing Lure

Supporting youth and the future of our sport has been at the core of our brands since their inception. This effort has been supported in many fashions throughout our history. The most notable is the highly successful Mach High School Program, which has enabled Lew’s to support many high school bass clubs across the country. In addition, Strike King is, and has always been, a proud sponsor of numerous high school and college fishing teams and events. To ensure success…

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Anglers with Bass

When the Lew’s and Strike King Digital High School Fishing Tournament was announced in March, little did anyone know how much it would be appreciated.  When the COVID-19 Pandemic hit the Country, the result was the cancellation of most school activities, and after school activities were chief among them. The overwhelming response from fishing team coaches and sponsors was that the event, run on the HOOK’D Fishing Tournaments app, was something that gave their students something to do that fit…

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Strike King XD Crankbaits

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King® has set the standard for deep running crankbaits. From the inception of the XD crankbaits starting with the smallest profile 3XD all the way to Ultra Deep 10XD, Strike King has the water column covered not only in depths but also profile size. The smallest…

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