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Pure Fishing Logo

Pure Fishing is proud to support the efforts of the Congressional Sportsmen’s Foundation (CSF) and other conservation partners in encouraging individuals and families to enjoy the outdoors while practicing #ResponsibleRecreation. CSF, along with other conservation organizations, recently launched the #ResponsibleRecreation campaign as an effort to encourage Americans to responsibly enjoy outdoor recreation while adhering to COVID-19 public health practices and natural resource stewardship principles. Whether participating in hunting, fishing, recreational shooting or other outdoor opportunities, these activities support mental and…

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Bagley Baits Logo

Northland® Fishing Tackle CEO Gregg Wollner announces the acquisition of Bagley® Bait Company. The acquisition will grow Northland’s line of product offerings into new markets and product lines. Bagley Bait Company will transition operations to Northland’s headquarters in Bemidji, Minnesota. Along with Bagley Bait Company, legendary lure designer Jarmo Rapala now joins the team at Northland. He brings decades of lure design and manufacturing knowledge to Northland.  “Working with Jarmo will allow us to extend the Northland brand with innovative…

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One Boat Challenge

Many of you fish-heads have witnessed the One-Boat Challenge on the internet over the past month or so, and now it’s heading to Mossy Oak’s streaming app. This branded entertainment series from Humminbird® and Minn Kota®, will also debut on the Mossy Oak Go Appstarting Wednesday, May 27th. Utilizing the technological advantages of the One-Boat Network™, which combines Humminbirdelectronics, Minn Kota trolling motors and Talon shallow-water anchors into a single, integrated system, the eight competitors compete on the famed Mexican…

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AFTCO customers have purchased 35,000 fishing masks, generating 70,000 mask donations and counting. Our customers and partners in retail have risen to the occasion, helping donate 20,000 fishing face masks and 50,000 disposable masks. We are blown away by your support and cannot thank you all enough for helping to make a postive impact within our communities. We have learned a lot during this journey, including how thankful we are for the fishing and outdoor community. As we coordinated the distribution of…

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Aqua-Vu Bass Prospecting

Beyond a few feet of water, bass and other fish avoid visual detection via the mere presence of the aquatic blanket. They’re further separated and shrouded from the terrestrial world by surface glare, wave action and planktonic veils that reduce water clarity. Providing even greater security, boat docks, flooded trees and matted vegetation invite angler curiosity, yet prevent us from seeing what actually lies beneath. The darker and more impenetrable the hideout, the greater its chances, it seems, that a…

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