News
Angler holding walleye

Walleye season is in full swing as late spring transitions to early summer. That means it’s time to hit it hard before the bite settles into a slower, hot-weather pattern. One way to score big right now is by triggering reaction strikes with rip jigging, a technique for which Northland Fishing Tackle’s Rippin’ Minnow was specifically designed. Combining the trademark dart-and-circle action of Northland’s popular Puppet Minnow hard-water bait with the allure of a baitfish-shaped soft-plastic body, the Rippin’ Minnow…

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Pro Angler Paul Mueller

Paul Mueller’s decision to throw a silent Deps Evoke 2.0 crankbait around heavily pressured largemouth at the Bassmaster Elite on Neely Henry lead to the biggest bass of the tournament, a 6-pounder. That hefty fish nearly secured him the win, before finishing second, which was still good enough for the Connecticut angler to win Toyota Bonus Bucks once again. Mueller estimates he’s won well over $15,000 in Bonus Bucks the past few seasons. And the fact you don’t have to…

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St. Croix Apparel

At St. Croix Rod, we understand that your passion for fishing is always with you. On the water or off, you’re always thinking about the next cast. We’re constantly thinking about your next cast, too – striving to make sure you have the Best Rods on Earth® that always deliver the upper hand in presenting your lure, setting the hook, and bringing your angling memories to hand. It’s the primary mission we’ve embraced here in Park Falls for over 70…

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St. Croix Logo

St. Croix Rod, makers of the Best Rods on Earth®, announces the engagement of Greg Goddard as International Sales Representative. In his new position with St. Croix, Goddard will identify and provide new levels of strategic support to international distributors and retailers for the benefit of anglers worldwide. “Over the past several months, we have been assessing the challenges and opportunities of our international business,” says St. Croix Director of Sales, Steve Self. “We have spoken to many overseas distributors to…

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SCBFA Logo

Yamaha joined forces with more than 30 South Carolina-based boating and fishing tackle manufacturers and marine dealerships to help form the new South Carolina Boating and Fishing Alliance (SCBFA). The SCBFA is dedicated to the protection and growth of the state’s burgeoning boating and fishing industry, and Yamaha is a charter member. The SCBFA has four stated goals: Protect and expand the boating and fishing industry; connect the outdoors lifestyle to governmental economic development policies; promote workforce readiness; and environmental…

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