News
Yamaha Marine Management Promotions

The Yamaha U.S. Marine Business Unit begins 2021 with several new management team appointments. These changes continue to maximize synergies and strengths across the organization to better serve customers, dealers and boat builders. “Though 2020 was an unexpected and challenging year, we maintain our focus on the Yamaha Motor Corp., Ltd. 2030 vision to improve our business operations and strengthen our position as the premium brand in this industry,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “These changes…

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Angler Casting Abu Garcia Rod and Reel

A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations. Carl August Borgström founded…

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Boat Captain

Explorer’s Guide Online (EGO), America’s premier online captain’s licensing program, is pleased to announce its partnership with the National Professional Anglers Association (NPAA) for the 2021 season. EGO is beyond excited to work with anglers, on-the-water educators, guides, and other professionals as they earn their maritime licenses. A captain’s license is required for any mariner carrying “passengers-for-hire.” Captain Bobby Carsey, the owner of EGO, is a former Coast Guard Commanding Officer and knows just how crucial proper licensing is to…

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Solar Panels

Mercury Marine®, a division of Brunswick Corporation (NYSE: BC), today announced the installation of its first array of photovoltaic solar panels to be put to use at its world headquarters campus in Fond du Lac, Wisconsin. The new array sits atop a segment of the company’s warehouse roof and comprises 320 panels, each measuring 6 feet wide and 4 feet tall. The array will generate enough electricity to light the company’s warehouse operation in Fond du Lac for the next 30 years. Mercury launched its first solar project…

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Lure Lock Bag

From hoping into your buddies fishing boat, walking the bank to find that special fishing spot, or having your key lures ready to go for easy access in your boat, the NEW Lure Lock Roll-Up Bag gives a fisherman the ability to load up his favorite lures and be on the go, all while knowing their lures are secured in place with Tak Logic Technology GEL. The Lure Lock Roll-Up Bag can be rolled up and stored in any direction,…

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