News
Angler fishign with two rods wearing whitewater apparel

Mother Nature’s unpredictability comes in waves. Headquartered in Western Michigan, Whitewater makes performance fishing apparel that gives anglers the confidence to combat and overcome Mother nature’s challenges so they can enjoy better fishing experiences. Equally unpredictable are the myriad issues that threaten the health of recreational sportfishing and those who make a living there. “The National Professional Anglers Association (NPAA) exists to protect and advocate for the common interests of its nearly 1,400 members who make some or all of…

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Angler holds walleye near graphs

Beatdown Outdoors is proud to announce their partnership with the National Professional Anglers Association (NPAA). BeatDown Outdoors specializes in producing the highest quality electronics mounts on the market. These mounts are compatible with all major boating electronics and are quickly becoming a necessity when paired with today’s new live and forward-facing sonar technologies. “BeatDown Outdoors is excited to connect with the members of the NPAA” said Blake Price, Co-Owner of BeatDown Outdoors. He goes on to say “Our business has…

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Raymarine Fish Finder

Raymarine is pleased to announce the LightHouse Hvar 3.16 operating system software update. Named after the Croatian island in the eastern Adriatic sea, LightHouse Hvar 3.16 incorporates several new features, including integration with smart, wireless, load-sensing technology from Cyclops Marine. LightHouse 3 software releases regularly deliver new system benefits to all boaters using Axiom® displays. Cyclops Marine was founded in 2018 to simplify the sophisticated load-sensing devices previously only available to race teams and superyacht crews. The integration of this…

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Angler holding walleye

Walleye season is in full swing as late spring transitions to early summer. That means it’s time to hit it hard before the bite settles into a slower, hot-weather pattern. One way to score big right now is by triggering reaction strikes with rip jigging, a technique for which Northland Fishing Tackle’s Rippin’ Minnow was specifically designed. Combining the trademark dart-and-circle action of Northland’s popular Puppet Minnow hard-water bait with the allure of a baitfish-shaped soft-plastic body, the Rippin’ Minnow…

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Pro Angler Paul Mueller

Paul Mueller’s decision to throw a silent Deps Evoke 2.0 crankbait around heavily pressured largemouth at the Bassmaster Elite on Neely Henry lead to the biggest bass of the tournament, a 6-pounder. That hefty fish nearly secured him the win, before finishing second, which was still good enough for the Connecticut angler to win Toyota Bonus Bucks once again. Mueller estimates he’s won well over $15,000 in Bonus Bucks the past few seasons. And the fact you don’t have to…

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