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Humminbird Apex Series

Humminbird® announces the next level in fish finder technology with the launch of the new APEX™ series. Now combining Humminbird’s best-in-class sonar technologies and full networking capabilities on a full-HD display, APEX delivers the clearest and most-detailed display of sonar and chart technologies and represents the pinnacle of marine electronics innovation. Humminbird has been a dominant leader in marine electronics for decades by putting the most powerful and intuitive tools in the hands of anglers to help them find and…

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Fishing Lure Splashing Into Water

Welcome to Fall. As temperatures continue to drop, the fish in your favorite honey hole are dramatically increasing their feeding activity, adding the bulk necessary to outlast the even colder weather ahead. “There’s no doubt about it, the fall bite is here,” says Clay Torson, a St. Croix pro-staffer from Cedar Rapids, Iowa. “No matter where you live, that should equate to some really good fishing over the next few weeks. By now, the fish know there’s no time to…

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Ice Fishing Angler with Yellow Perch

There are lures that leave lasting impressions on fishing. And then there are transformative lures that forever change the sport. In ice fishing, Northland Fishing Tackle’s trendsetting Buck-Shot Rattle Spoon is the latter. Looking to put more fish on the ice? Look no further than the time-tested Buck-Shot Rattle Spoon, a wonder on walleyes and other gamefish species. Simply, The Buck-Shot Rattle Spoon is the planet’s hottest minnow-imitating jigging spoon! The iconic jigging spoon is predicated on its audible, fish-drawing…

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Fish Donkey Logo

FishDonkey is proud to announce a partnership with the National Professional Anglers Association.  NPAA understands that the future of the industry relies on conserving our resources, and one piece of that puzzle is making catch and release tournaments the way of the future. FishDonkey is a mobile app that gives you the tools to create, manage, and join fishing tournaments.  Each catch is documented through the app with anti-cheating technology applied to photos and a release video, and then fish…

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Ice Fishing Angler

Launched in 2018 and expanded in 2019, the technology-laden Croix Custom Ice (CCI) series is back for the 2020/2021 ice season with three all-new extra-fast models to meet the needs of the most discriminating ice anglers. Headlined by the EYE RAISER – a 38” medium power, extra-fast action rod (CI38MXF) – the expanded CCI series also includes a 30” medium, extra-fast HOUSE ROD (CI30MXF) model and a new 32” light, extra-fast PAN DANCER (CI32LXF) model. Handcrafted in Park Falls, Wisconsin,…

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