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Rumble Shad

In March of 1958, rockabilly guitarist phenom Link Ray released his single “Rumble” and listeners immediately took note with dance halls and jukeboxes practically wearing out the vinyl. The instrumental featured some of the first uses of distortion and feedback that would shake up the rock ‘n’ roll scene forever. Now, over sixty years later, Northland Fishing Tackle® is proud to release its own rock ‘n’ roll sensation with the name Rumble – a premium hardbait designed by Northland chief…

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Largemouth Bass

Good morning West Coast! Temperatures should be in the upper 70s this week with lows in the 60s. Do you know what time it is? Dang right: It’s monster bass time, and that means California dreams of double-digit largemouths are about to become reality. With waters warming quickly now, the big girls are sliding up shallow, which – in the case of the bigger, deeper, clear-water lakes and reservoirs of central and southern California – might be anywhere from two…

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Abu Garcia 100 Years Logo

he universal desire to catch more and bigger fish fueled the innovations that took Abu Garcia fishing equipment from the industrial age to the space age in the company’s first 100 years. And while no one can say for sure what fishing will look like 100 years from now, the next century of Abu Garcia’s history will be written wherever anglers fish to win, whether winning means a tournament victory or a day on the water they will never forget.…

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Angler Lands Spotted Bass

Before last year, Pat Schlapper of Eleva, Wisconsin had a rewarding and stable career with a large sporting goods retailer. Early in 2020 – at the age of 37 – he walked away from that job to pursue his dream of fishing in the Bassmaster Elite Series, a move most would describe as risky, at best. But in nearly every aspect of life, few rewards come without risk. Schlapper believed he could mitigate the risks through preparation, ability and determination.…

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Yamaha Logo

Yamaha Motor Corporation, U.S.A. today announced a strategic alliance with Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions. It is Yamaha’s most recent step to reinforce CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water. Siren was chosen for its track record of advancing practical applications in marine IoT through thoughtful innovation…

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