News
Jason Christie with Power Pay Winnings

Jason Christie leaned on his power fishing prowess at the Bassmasterâ Elite on the Tennessee River to catch enough skinny water largemouth to finish in fifth place, and capped his weekend with a $2,500 bonus from Yamaha Power Pay. This is Christie’s first year running an aluminum Xpress® Boat powered by a Yamaha motor, but it didn’t take him long to see the difference in performance or reap the rewards of Yamaha’s popular contingency program. “I was in my happy…

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Lure Locker

Lure Lock, makers of the revolutionary tackle box system featuring their patented Tak Logic Gel technology, is pleased to announce that their award-winning Lure Locker is now available in two new models.  The Lure Locker won the ICAST Best of Show Award for the Tackle Management Category in 2018 and since then has been a favorite for anglers looking to store their Lure Lock Boxes. The new LLIC5 Lure Locker model holds four Ultra-Thin Boxes, along with a single 3…

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Rumble Shad Crankbait in Walleye's Mouth

Northland Fishing Tackle® enters the premium hardbait game with the new Rumble crankbait series, designed by none other than chief lure designer Jarmo Rapala. He knows fishing is better with balsa… From a block of the finest balsa wood to welded, through-wire construction to the finished hand-painted and individually tank-tested bait, all Northland Balsa Rumble series baits are handmade with a unique heat compression molding process that ensures unmatched durability, and lures that run true on the troll and retrieve—as…

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Angler with St. Croix Rod Holds Bass

Success at the highest levels of professional angling isn’t easy. Ultimately, it requires beating a whole lot of talented and highly skilled people who all have the same goal: holding up the trophy at the end of the week. Professional angler and St. Croix pro, Chad Grigsby of Maple Grove, Minnesota, fishes the ultra-competitive MLF Big 5. “Victory in competitive fishing means being the best over the course of one particular week on one specific body of water,” Grigsby says.…

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Lure Lock Pack

Lure Lock, makers of the revolutionary tackle box system featuring their patented Tak Logic Gel technology, is pleased to introduce the Lure Lock Pack.  New for 2021, the Lure Lock Pack is a spacious soft sided tackle bag that allows anglers to transport five Lure Lock Boxes (LL2), and other fishing gear in a convenient and secure manner. The Soft Sided Bag is just the right size and easy to carry, making it a great option for bringing tackle on…

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