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Abu Garcia 100 Years Logo

Fishing’s evolution over the past 100 years has brought an untold number of technological innovations to enhance an angler’s on-the-water experience. But for every Abu Garcia rod that’s stronger without sacrificing sensitivity and for every Abu Garcia reel that casts farther and recovers line faster, there is something that has never changed: the universal desire of all anglers to catch more and bigger fish. In celebration of its 100th anniversary, famed fishing equipment maker Abu Garcia announces the fisheries voted…

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Yamaha Logo

Yamaha’s U.S. Marine Business Unit accepted the 2021 National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft and Jet Boat as well as for Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this recognition in the Outboard Engine category every year since the award’s inception in 2001, an achievement no other outboard manufacturer can claim. “The CSI Award speaks to the core of our commitment to…

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Rapala USA Logo

As Rapala VMC Corporation continues to grow its presence in the United States fishing and outdoors industry, the company has announced several promotions that will continue to accelerate the growth and performance of the company’s U.S. operations. “At Rapala, we strongly believe in building a team worthy of delivering the best to our customers,” said Tom Mackin, President, Rapala USA. “These promotions reflect a culture where we develop talent from within, while bringing in new talent to continuously drive operational…

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Lure Lock Bag

Lure Lock, makers of the revolutionary tackle box system featuring their patented Tak Logic Gel technology, is pleased to introduce the Roll-Up storage system.  New for 2021, the Roll-Up allows anglers to effectively store lures, tools, and other gear in a whole new manner.  The Roll-Up’s unique design is able to be stored in any position, while keeping the contents firmly secured and held in place with the Tak Logic GEL. Whether you are hopping into your buddy’s fishing boat,…

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Angler Driving Boat Wearing Sunglasses

Wiley X, the leading premium protective eyewear brand, proudly announces its 2021 partnership with the National Professional Anglers Association. As its first partnership with NPAA, Wiley X will proudly support members allowing them immediate access to award-winning eyewear that will not only give them unprecedented polarization and clarity with CAPTIVATETM technology but also keep their eyes safe from those unfortunate hooksets that result in lures and debris flying back at the angler. Essential for sight fishing, but also nearly any…

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