Lure Lock Car Design

Lure Lock, an innovator and new leader in the fishing tackle storage category, has joined Gaunt Brothers Racing and driver Ty Dillon for the NASCAR Cup Series race weekend July 3-4 at Road America in Elkhart Lake, Wisconsin. Lure Lock, which can be found online at and is available at such top retailers as Bass Pro Shops and Cabela’s, will serve as the primary sponsor for Dillon and the No. 96 Toyota Camry at the 4.048-mile, 14-turn road course.…

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Pro Angler Jeff Gustafson

June on Texas’s Lake Ray Roberts could hold a lot of options for anglers fishing the 2021 Bassmaster Classic. Off-shore structure could be key, but it’s Texas, and the shallows and the shorelines could produce a world championship-clinching bass on any cast. While a variety of techniques could factor into this year’s Classic, quick and easy access to the entire tackle collection is going to be key for pros to remain efficient. Plano’s acclaimed EDGE boxes give Classic qualifiers Seth…

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Northland Harness

The year was 1965. The sport of fishing was only beginning to find itself. Lure innovator John Peterson would not establish Northland Fishing Tackle for another decade: 1975, the same year the great Al and Ron Lindner published the first issue of In-Fisherman. Meanwhile, a sporting goods store manager from Milwaukee, Wisconsin was noodling and jotting down his progressive thoughts on fishing, ultimately manifested in the iconic 24-page saddle-stitched book, Nightcrawler Secrets. (You can still find copies online!) The cat…

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