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Rapala H2H Graphic

Lauri Rapala started creating lures after he spent hours, days, months observing fish and what they go after when they are hungry.  He noticed that they will 9/10 times go after schools of minnows and eat the one minnow that it could find that had just a little off-centered wobble.  He then started trying to carve the perfect wobbly minnow so he would no longer have to spend time baiting lines.  In 1936, he perfected his first successful lure from…

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The new format and concept on bass fishing, the Bass Pro Shops and Cabela’s North American Bass Challenge (NABC) bring together some of the best premier events for anglers everywhere. Multiple events anchored by the historic 31st Annual Sturgeon Bay Open Bass Tournament May 14-15, 2021. In addition to the same stellar payouts the Sturgeon Bay Open Bass Tournament (SBOBT) has always had, and the all-new and bigger Ranger RT 198 with Mercury 150hp outboard up as the top prize…

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Ugly Stik Wrapped Boat

Already the choice of anglers everywhere who just want to have fun regardless of what’s biting, Ugly Stik is taking its legacy for durability and accessibility to the 2021 Bassmaster Elite Series with the addition of Matt Robertson as the brand’s first pro staff member. The self-proclaimed “working man” said he feels right at home being the first pro to represent the brand known for being tough as nails and ideal for any angler. “I’m a regular guy working my…

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Yamaha Pro Brandon Palaniuk

Yamaha and B.A.S.S. ® signed a new agreement that not only continues, but also expands Yamaha’s sponsorship of Bassmaster® events through 2024. Yamaha’s support of B.A.S.S. underscores the company’s commitment to the growth of competitive and recreational fishing. “B.A.S.S. continues to elevate and grow competitive fishing. The organization is at the top of the game, and we’re confident in their abilities to take the sport to the next level,” said Yamaha U.S. Marine Business Unit President Ben Speciale. “The B.A.S.S.…

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National Walleye Tour Logo

T-H Marine, a leading manufacturer of boat parts and marine accessories, has re-signed with the Cabela’s National Walleye Tour presented by Cabela’s & Bass Pro Shops (NWT) as an official sponsor for the 2021 season. The agreement was finalized as the NWT prepares for the upcoming season, scheduled to kick-off April 29 on the Missouri River. “T-H Marine products are high-quality, which is what our competitive anglers are looking for when customizing their rigs,” said NWT Tournament Director Anthony Wright.…

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