News

In many circumstances, it doesn’t take much to brighten someone’s day or lift them out of a funk. A kind word, a joke, or even a simple smile go a long way. Rich Belanger knows this, and so do the thousands of people he’s crossed paths with during his 30-year career in the recreational fishing industry. A familiar fixture at trade shows, consumer shows, fishing tournaments, veterans outings and other fishing-related events across the nation, Belanger has earned widespread recognition…

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Soldier Jamey Caldwell

Not long after its reintroduction to the fishing industry, Lew’s has shown its heart for the men and women who provide the blanket of protection for the United States of America and its communities.  In 2013, Lew’s established the American Hero Series, a lineup of rods, reels and combos in which a portion of the proceeds is used to help veterans and first responders enjoy the sport of fishing. Today, Lew’s is proud to announce that former Special Operations Operator,…

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