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Yamaha Saltwater Boat

Yamaha Marine today introduced CommandBlue™, a philosophy that represents the company’s commitment to move engineering development into the realm of the customer, ultimately delivering products that are easier to use and create greater satisfaction and confidence on the water. “As we approach future product concepts, it’s important that we stay focused on what our customers want on the water,” said Mark Tracy, General Manager, Marketing and Sales, Yamaha Marine Engine Systems. “CommandBlue drives product development through fresh thinking from a…

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Family Boating

What a difference a few months makes. In mid-March, many of the nation’s outdoor recreational activities were shut down due to the rapid spread of the COVID-19 virus. Authorities in many hard-hit states like Washington, Michigan, New York and Maryland were taking no chances and prohibited most recreational boating within their borders. Now that we’re edging into summer, boating in all 50 states has opened up again. And if ever we needed boating in our lives, now’s the time. For…

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Yamaha Outboards

Yamaha Marine’s new “Repower with Reliability” promotion gives consumers more great reasons to choose Yamaha four-stroke outboards this season. Yamaha Marine’s “Repower with Reliability” promotion give customers the opportunity to put zero down, make zero payments and pay zero interest for 180 days when they purchase eligible Yamaha four-stroke outboards. Yamaha Marine’s “Repower with Reliability” promotion give customers the opportunity to put zero down, make zero payments and pay zero interest for 180 days when they purchase eligible Yamaha four-stroke…

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Ben Speciale Yamaha

Ben Speciale, President, Yamaha U.S. Marine Business Unit, is the 2020 recipient of the Eddie Smith Manufacturer of the Year award presented by the Center for Sportfishing Policy. “Ben Speciale grew up on the water helping out with his family’s marina and dealership. He has a deep understanding of the relationship between conservation and a thriving marine industry,” said Jeff Angers, President of the Center for Sportfishing Policy. “Ben’s commitment to conservation is evident through his active advocacy efforts and…

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Spring Into Savings

Yamaha Marine announced today the “Spring Savings” outboard sales event. Valid from May 15, 2020, to June 15, 2020, the promotion provides consumers one of two sales incentives depending on the model purchased. Yamaha Marine’s “Spring Savings Sales Event” gives customers two great ways to build in value when they purchase new, eligible, select Yamaha four-stroke outboards. See terms and conditions for complete detail. “The ‘Spring Savings Sales Event’ gives customers four weeks of opportunity to build in value with…

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