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Yamaha Helm Master EX

Yamaha Marine today introduced Helm Master EX, the next level of customizable, integrated boat control. Now available in single through quad outboard applications, Helm Master EX brings forward the benefits from the original Helm Master system, including joystick maneuverability, and improves upon them to create greater control and fishability for a wider range of boaters. “The new and improved features of Helm Master EX make boating easier and more convenient than ever before,” said Ben Speciale, President, Yamaha Marine U.S.…

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Yamaha Rightwaters Logo

Yamaha Rightwaters™ marks its one-year anniversary this week, a milestone that coincides with 2020 World Oceans Day® and Capitol Hill Ocean Week. Serving as the umbrella for all of Yamaha Marine’s sustainability projects, Yamaha Rightwaters champions environmental stewardship and supports marine habitat restoration, invasive species control and scientific research. The mission of the initiative is to improve the quality of boating and fishing waters, and ensure a healthy marine ecosystem for generations to come. “Through Rightwaters, Yamaha is fighting to…

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Yamaha Saltwater Boat

Yamaha Marine today introduced CommandBlue™, a philosophy that represents the company’s commitment to move engineering development into the realm of the customer, ultimately delivering products that are easier to use and create greater satisfaction and confidence on the water. “As we approach future product concepts, it’s important that we stay focused on what our customers want on the water,” said Mark Tracy, General Manager, Marketing and Sales, Yamaha Marine Engine Systems. “CommandBlue drives product development through fresh thinking from a…

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Family Boating

What a difference a few months makes. In mid-March, many of the nation’s outdoor recreational activities were shut down due to the rapid spread of the COVID-19 virus. Authorities in many hard-hit states like Washington, Michigan, New York and Maryland were taking no chances and prohibited most recreational boating within their borders. Now that we’re edging into summer, boating in all 50 states has opened up again. And if ever we needed boating in our lives, now’s the time. For…

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Yamaha Outboards

Yamaha Marine’s new “Repower with Reliability” promotion gives consumers more great reasons to choose Yamaha four-stroke outboards this season. Yamaha Marine’s “Repower with Reliability” promotion give customers the opportunity to put zero down, make zero payments and pay zero interest for 180 days when they purchase eligible Yamaha four-stroke outboards. Yamaha Marine’s “Repower with Reliability” promotion give customers the opportunity to put zero down, make zero payments and pay zero interest for 180 days when they purchase eligible Yamaha four-stroke…

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