Martin Peters in Front of Yamaha Truck

Yamaha today announced the creation of a new Marine External Affairs Division designed to strengthen government affairs activities, increase sustainability efforts and enhance external communications. Martin Peters assumes the role of Division Manager, leading all Yamaha Marine External Affairs initiatives including government relations, corporate social responsibility/sustainability and Yamaha Marine communications and video teams. “The Marine External Affairs Division, under the proven leadership of communications veteran Martin Peters, gives Yamaha the ability to expand sustainability initiatives and marine industry advocacy efforts…

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Pro Angler Bobby Lane with Major League Fishing Trophy

Yamaha Pro Team angler Bobby Lane made a third-period surge during the Championship Round of REDCREST 2022 Presented by Costa, bagging a 2-pounder at the last minute to take the lead and win the championship. His performance on Grand Lake O’ the Cherokees on the final day also earned him the REDCREST trophy and $300,000 grand prize. His wife, four children and brother, Chris Lane, joined him in the on-stage celebration. “Yamaha congratulates Bobby, long-time pro team member, on an…

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Dale Barnes

Dale Barnes, Marketing Division Manager for Yamaha Marine Engine Systems, became a Legacy Life Member of CCA-California upon the occasion of his retirement on March 11, 2022. Further honoring his career-long dedication to marine conservation and sustainability, Yamaha Marine committed to 2022 CCA-California matching funds sponsorship, which will help raise additional resources toward conservation projects in the state of California. “Throughout his 23-year career with our company, Dale has been a champion and driving force behind Yamaha’s commitment to conservation,”…

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Jason Christie Wins Classic

Yamaha/Xpress Boats® pro angler Jason Christie is the 2022 Bassmaster Classic® Champion. The 48-year-old pro from Park Hill, Okla., who narrowly missed the Classic title twice in the past, started Sunday’s final round in first place and caught five bass weighing 17 pounds, 9 ounces to win the 52nd Classic. His three-day total was 54 pounds even, only 5 ounces better than the angler who finished in second place. The event drew a record 154,932 fans. “Honestly, when I was…

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Yamaha Logo

At the Miami International Boat Show® today Yamaha’s U.S. Marine Business Unit accepted the National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft, and Jet Boat as well as Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this award for its Outboard Engine category every year since the award’s inception in 2001, an achievement no other outboard manufacturer can claim. “Customers are the driving force behind…

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