News
ZMan Lure Lands Halibut

“Everyone thinks halibut just sort of sit on the bottom like a doormat, sulking and waiting for a meal to swim along,” remarks Z-Man pro angler Miles “Sonar” Burghoff. “But when you watch ‘em on an underwater camera, you quickly discover these eccentric fish are anything but bottom feeders. In fact, they’re one of the coolest predators you’ll ever encounter—and if you want to experience an incredible halibut bite, amp up your approach with multifaceted ElaZtech® baits.” Recently, during his…

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It’s no stretch to call the ChatterBait JackHammer bladed jig the hottest big bass lure of a generation. Tourney box scores and 5-star angler reviews tell the story. Consult any online tackle retailer and settle in for hours of glowing reports, piles of monster bass pix attached for good measure. There’s authentic excitement behind anglers’ words— the sort of language that can only result from epic days on the water. Check Rufus from Indiana, Trey from Texas, BankfishVince, Guy from…

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Striped Bass

Ravenous, angry and brimming with pent-up energy, pitbull striped bass make a habit of pulverizing most soft plastic baitfish imitations to pieces. Throw saw-jawed bluefish into the mix and piles of dismembered, destroyed softbaits start stacking up in all corners of the boat. That is, unless the bait dangling from your rodtip happens to be composed of a certain super plastic. As saltwater anglers up and down the East coast continue to discover, Z-Man’s ElaZtech® baits conceal some surprising tricks.…

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Zman baits

Where guides fish on their days off creates a pretty tempting trail of breadcrumbs. A similar perception often applies to fishing tackle makers and their after-hours aquatic venues of choice. Want to know where the fish are biting? Tailpipe the trucks and boats of a true fish head straight to the ramp. Want to find out where the heart of a lure maker lies? Come to ICAST. “Even though we build over a hundred lures for freshwater fishing, most of us are saltwater…

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Crappie Lures

Run a search for ‘new panfish baits’ and you quickly realize the internet could stand to rethink its definition of new. Blame Wikipedia. Or Virgil Ward (j/k) Either way, appearing on screen are a whole lot of old feathered jigs, rubber tube baits and twistertail grubs—not to mention the odd antique inline spinner. All proven crappie and panfish baits, no doubt. If we’re being honest, though, panfish anglers (over 8-million strong) deserve to benefit from the same level of lure innovation…

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