News
Goat ToadZ

Set aside the snark and the time wasters posing as social media pundits and you’re left with actual people—real-world folks driven by positivity, possibility and edifying ideas. Anglers, perhaps more than most, prefer to cheer their friends’ accomplishments and pass along cool new ways to simply have fun and catch more fish. Right from project launch, this same optimistic outlook spurred the development of the GOAT ToadZ, a radical new ElaZtech® surface bait built via fan interaction, ideation and plenty of…

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Sea Trout, ZMan, Fishing News, State Record

Todd Spangler’s morning started off with one big bite—and a tidal wave of high-fives. Approximately 8am on Wednesday, February 9, Spangler hooked a new North Carolina state record spotted seatrout—the biggest of the species landed on hook and line in 61 years. A few hours after officially weighing the monster inshore specimen, Spangler and his friend Josh Hamby returned to the water for a few more casts. A phosphate miner and veteran inshore saltwater angler from Merritt, North Carolina, Spangler…

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Sixteen months ago, Z-Man hatched an interactive, fan-fueled bass bait project. Perhaps for the first time in lure-making history, we gave anglers the chance to offer ideas and inspiration and help design a new ElaZtech® bait from inception to completion. Via a behind-the-scenes YouTube series, social media posts and fan interaction, Z-Man invited you into the circle of trust. We took an idea from concept and raw sketches to prototype and ultimately, a fully realized surface-kicking amphibian. Fan commentary, interaction…

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ZMan Chatterbait Smallmouth

Behind the scenes, even before anglers tasted success with the ChatterBait JackHammer™ and its now-legendary bass vibes, the Z-Man architects were already on the water and at the whiteboard, conceiving the next phase of the bladed bass jig. On the magnum end of the Hex-blade spectrum, Z-Man pro Bryan Thrift constructed the rod-pulsing Big Blade™ ChatterBait. Meanwhile, operating on the subtle side of the ChatterBlade® continuum, Z-Man champion Luke Clausen hummed a different bass-attracting tune— a little ditty dedicated to small-fry forage,…

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Kayak Bass Angler

Expert kayak anglers will tell you their sport is a state of mind—an attitude of chill and Zen and doing things just a little different. It’s a close-knit community of freethinkers and angling trailblazers who all share a special connection with wild places. They’ll regale you with stories of venturing where big boats can’t, paddling in with stealth and sneaking lures into previously unreachable sweet spots. But as kayak fishing has advanced and matured, another natural connection has emerged: Time…

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