Target Walleye/Ice Celebrates 3rd Anniversary
With 75,000 Email Subscribers and 125,000 Readers

BAXTER, MN — Target Walleye/Ice recently surpassed 75,000 subscribers to their popular twice-a-week emails about walleyes and ice fishing. After just three years, Target Walleye/Ice is now the No. 1 North American digital media property for these markets reaching more than 125,000 readers of each email. It’s also the No. 1 platform for walleyes and ice fishing on Facebook with 135,000 fans and Instagram with 43,000 followers.

“All of us at Target Walleye/Ice believed the walleye and northern-tier market was underserved for a long time,” said co-owner Al Lindner. “But what we’ve experienced with Target Walleye/Ice has proven that to be an understatement. We’re continuing to grow every day, and this year was our fastest growth yet. Thank you to our audience and partners for making it a success.”

Target Walleye/Ice is owned by Al and Ron Lindner, Jim Kalkofen and Jay Kumar. Sitting at the console is editor/fish-head Brett McComas. “Our audience says all the time that they can’t wait to get the next Target Walleye/Ice,” Brett said. “It’s an entertaining read, and each issue is jammed full of fishing tips, gear hacks and big-fish pics that they can’t get enough of. You know you’ve got something special when teenagers, their grandparents and all anglers in-between are into it.”

“The thirst in this market for our style of ‘info-tainment’ is big and getting bigger,” Al added. “It’s great to see this market revive and grow, and know that our combination of content, style and format is right on target. We can’t wait to see what the future holds.”

Target Walleye/Ice is based in Baxter, MN. Sign up for the free emails at, or follow @TargetWalleye on Facebook and Instagram. For sponsorship information, please contact Jim Kalkofen at