Wildlife Forever Raises $715,000 to Prevent the Spread of Invasive Species in Minnesota

For Immediate Release:
Contact: Pat Conzemius:
pconzemius@wildlifeforever.org

White Bear Lake, MN – Through a growing coalition of Minnesota Counties, Soil and Water Conservation Districts, Lake Associations, federal partners and private groups, Wildlife Forever raised over $715,000 in support of state-wide, invasive species outreach programs in 2018. The newly released Minnesota Clean Drain Dry Annual Report details the statewide collaboration and consistent Clean Drain Dry outreach efforts reaching 52.5 million contacts. 

“Investing in prevention marketing can have a big impact on the public. When done right, compliance with Clean Drain Dry actions are extremely high resulting in low invasive species spread rates. We’re grateful for the many partners who came together in 2018 to pool resources and make things happen,” said Pat Conzemius, Executive Vice President of Wildlife Forever.

Utilizing innovative marketing techniques and developed campaign materials, coalition partners benefit by not having to reinvent materials, saving valuable resources and time. 2018 highlights include 1,000 television commercials, over 2,000 radio spots, 50 print ads, 22 highway billboards, 80 public events, and countless social media posts, likes and shares. All thanks to partners from across the state.

Planning for the coming open water season is underway now. For partners interested working together, pooling resources and unifying towards a state-wide program, please contact Wildlife Forever.

The Clean Drain Dry Initiative™ is the national campaign to educate outdoor recreational users on how to prevent the spread of invasive species. Strategic communications, marketing, outreach and educational services provide access to consistent messaging, and resources for implementing AIS prevention programs. To learn more, contact Dane Huinker at: 763-253-0222 or  DHuinker@Wildlifeforever.org
Visit www.CleanDrainDry.org.

About Wildlife Forever (WF): Wildlife Forever’s mission is to conserve America’s wildlife heritage through conservation education, preservation of habitat and management of fish and wildlife. Join Today and get involved.  Learn more about the award-winning programs, including work to engage America’s youth, at www.WildlifeForever.org