Yamaha Awarded for Excellence in Customer Satisfaction
MIAMI–(BUSINESS WIRE)– Yamaha Marine announced today during Miami International Boat Show® that the National Marine Manufacturers Association (NMMA®) has once again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. Yamaha has been the recipient of this award consecutively since its inception in 2001, an achievement no other outboard manufacturer can claim. In addition, Yamaha’s boat companies Skeeter® and G3® Boats received awards.
“Recognition for exceptional customer satisfaction is the highest honor we can receive,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “We share this award with our boat builders and dealers, and we look forward to working with them to continue to deliver integrated boating experiences that exceed expectations.”
NMMA® launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.
The National Marine Manufacturers Association (NMMA®) is the leading association representing the recreational boating industry. NMMA® member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha is the only outboard brand to have earned NMMA’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
This document contains many of Yamaha’s valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement. NMMA is a registered trademark of National Marine Manufacturers Association, Inc.