At the Miami International Boat Show® today Yamaha’s U.S. Marine Business Unit accepted the National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft, and Jet Boat as well as Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this award for its Outboard Engine category every year since the award’s inception in 2001, an achievement no other outboard manufacturer can claim.
“Customers are the driving force behind every product we develop at Yamaha,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “We are always grateful for our dealer and boat builders who help us create memorable experiences on the water. We share this recognition with them and look forward to what the future holds for connected boating applications.”
NMMA® launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.
The National Marine Manufacturers Association (NMMA®) is the leading association representing the recreational boating industry. NMMA® member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
Yamaha U.S. Marine Business Unit, based in Kennesaw, Ga., markets and sells marine outboard motors ranging in size from 2.5 to 425 horsepower. It also markets and sells fiberglass, jet-drive sport boats ranging from 19 to 27 feet, and personal watercraft. The unit includes manufacturing divisions of Yamaha Marine Systems Co., Inc., including Kracor of Milwaukee (rotational molding), Bennett Marine of Deerfield Beach, Fla. (trim tabs), and Yamaha Marine Precision Propellers of Indianapolis (stainless steel propellers). Yamaha Marine Group is a division of Yamaha Motor Corporation, U.S.A., based in Cypress, Calif.