At the Miami International Boat Show® today Yamaha’s U.S. Marine Business accepted the National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft, and Jet Boat as well as Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this award for its Outboard Engine category every year since the award’s inception in 2001, an achievement no other outboard manufacturer can claim.
“Customer satisfaction is at the center of everything we do and every product we make,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “I would like to thank our boat builders and dealers for helping Yamaha deliver exceptional customer experiences on the water. We share this recognition with them and look forward to what the future holds for integrated boating applications.”
NMMA® launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.
The National Marine Manufacturers Association (NMMA®) is the leading association representing the recreational boating industry. NMMA® member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine U.S. Business Unit, based in Kennesaw, Ga., supports its 2,400 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception.
This document contains many of Yamaha’s valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement. NMMA is a registered trademark of National Marine Manufacturers Association, Inc.